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Bajaj Pulsar 160 Launch Campaign
Brief: Launch the new first in-segment Bajaj Pulsar N160
Creative Solution:
Bajaj Pulsar ads are often criticized for their extreme stunts and are frequently taken off the air. So, we decided to make a TV ad that showed off the bike in all its glory without getting banned. We also created a version for those who enjoy the Pulsar stunts to engage with potential Pulsar fans.
Bajaj Pulsar Censored Ad
Bajaj Pulsar Uncensored Ad
Bajaj Pulsar Censored AD Case Study
Bajaj Pulsar Censored AD Case Board
Implementation Across Surround and Print Mediums
Shared Credit:
Sukesh Nayak, Hemal Jhaveri, Khurram Haque, Pooja Ambulkar, Prasad Gurav, Devanand Gujar
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